Product design for Hypup

Client: Hypup OY
Website: hypup.fi
Date: 2017
Packaging design
Product design

Hypup is a finnish brand dedicated to an early child education. It focuses on uniqueness of children’s’ development and offers tailor-made solutions. It’s goal is to develop interest for studying in every child and help to overcome educational problems. Every product Hypup releases is exciting and educational at the same time. Items are based on desires of children and developed under a careful supervision and research of teachers in kindergartens. The brand produces educational toys, games, cartoons and books, children’s playgrounds for private use, clothes and parent’s items. The company focuses on natural materials for production, mainly wood and cotton.

SHIPPING BOX

Unpackaging experience is memorable and exciting, especially for kids. That’s why it was important to create a shipping box which will create the atmosphere of a real gift. That’s why Hypup’s packaging is based on contrast: neutral white color outside with Hypup’s symbolics and screaming bright orange color inside, which creates an atmosphere of a celebration. The white tissue paper gives a mystery feeling, covering the content.

Hypup brand always stresses out that their core customers are children, not parents. The box includes a small message dedicated especially to the little users.

TRAVEL BOX

The “Travel box” is an exclusive product of Hypup. It is a small suitcase that includes all the necessary small things, like crayons, books, puzzle, etc. to keep a child busy during a trip. It is custom made for each young traveler based on the country of destination, type of transport and age. Each “Travel box” comes with a personal label with the information about the child, so it will never be lost.

PROMO MATERIALS FOR THE TRADE FAIR LAPSIMESSUT IN HELSINKI 2017