Dream Big Campaign

Client: KINDA KID
Website: vk.com
Date: 2016
Concept development
Illustrations
Product design

CHALLENGE & APPROACH

KINDA KID – is a vintage children’s clothing brand from Russia.

CHALLENGE Create vintage style illustrations in unisex colors dedicated to the topic of children’s dreams about traveling. The illustrations will be used on clothing, packaging, indoor prints and clothing labels.

APPROACH The Dream Big campaign was born inspired by beautiful old fashioned air balloons. It depicts an idea of children’s big travel dreams. The illustrations are based on сolor-types and can be purchased both for girls and for boys.

MOOD BOARD & SKETCHES

ILLUSTRATIONS

PRODUCT DESIGN