“Booored” a childrens book

Client: CantonSponge
Date: 2016-2017
Storytelling
Characters’ design
Illustrations
Book & Learning Materials

CHALLENGE

CantonSponge is an educational portal, which helps children to study Cantonese language through different activities and learning materials. The founder of CantoneSponge has noticed that some parents/caretakers experience difficulties while translating a written Chinese children’s book into conversational Cantonese. In order to solve this problem she decided to create a book, which would be already written in natural, conversational Cantonese and does not need to be “translated”.

PROCESS

The initial framework of the story focused on the journey of a little girl May who was searching for a perfect hobby, since she was bored with her everyday activities. The title of the book is aimed to sound provocative, but not repulsive or boring. Since the original title “Bored” reflects everything we want to avoid, three extra “o” letters have been added to make the title sound fresh and to reflect the way how children complain.

MAY-AND-BEAR-BACK-COVER-6

CHARACTERS DEVELOPMENT

Original concept has been further developed. To support May, a secondary mascot The Bear has been introduced.They both are very different. May is a naughty and curious girl, while the Bear is clumsy and shy. Their opposite characters bring an element of surprise and unpredictability to the story.

Sketch

STORY DEVELOPMENT

The book is oriented on Asian expats, who live in the West. This determined the choice of children’s activities in the story. To present different types of activities a mix of specific children and animal characters has been chosen.

THE STORY IN A NUTSHELL

Two friends May and the Bear meet other characters who already have hobbies. The couple tries out different activities, starting from making a cake till trying themselves as chemists in a laboratory. In every story something goes wrong, either the bear eats all the jam for the cake or May explodes the laboratory by mixing the wrong liquids. After series of attempts two tired friends finally find the perfect hobby, that fits them both.

EDUCATIONAL MATERIALS